The Mogul Villa today looks quite – not that the presence of moguls in any less than usual, but because we’re all facing withdrawal symptoms.Last week was full of energy. There was so much to do to organize the first ever Digital Hospitality seminar in India.

The debate of “to be or not to be” on Facebook is long over. There is a general consensus that Facebook is a vital platform for digital marketing. As a result, there’s a sudden spurt in the new business pages on Facebook.

Say it in a few words factor this in. No one has time to go through paragraphs after paragraphs of content on a hotel's website. If someone wanted to read, they would rather go to a library (well, an online one at least).

When it comes to TripAdvisor, the major cause of concern for hotels is the lack of awareness about how to deal with the reviews, positive or adverse alike. The question of “How to respond to reviews” is pretty difficult to answer as there is no guide or set

Perhaps, after air travel became affordable and accessible to masses, the only other thing that has significantly impacted hospitality and travel industry is ‘digitalization’.

The whole point of your digital marketing strategy is to convert visitors into customers and generate sales and revenues – a task which most industry professionals are eager to master.