Perhaps, after air travel became affordable and accessible to masses, the only other thing that has significantly impacted hospitality and travel industry is ‘digitalization’.

In a recent get together with a few clients and colleagues, one of my clients remarked that Digital Marketing is best described as a “flopportunity”. Now, none of us knew if such a word existed and what it meant but as the gentleman was keen on explaining, we did not need to ask.

Hotel Industry has always been competitive. Every other month you have new hotels or resorts coming up, and the competition heats up further.