When it comes to TripAdvisor, the major cause of concern for hotels is the lack of awareness about how to deal with the reviews, positive or adverse alike. The question of “How to respond to reviews” is pretty difficult to answer as there is no guide or set

We have come a long way from total lack of awareness about TripAdvisor & the importance of online reputation management (ORM) to a sense of urgency among hoteliers about their hotel’s reputation in the virtual world.

The talisman for a great digital strategy
A direct relation between reviews and revenues can be deduced from the following-

Let me first take you to this incident that occurred with KFC Malaysia in 2011 – Social media was still young at that point.