With Facebook on your side, you can expect your marketing dollars to give you more leverage and hence it has become all the more attractive for companies to set shop on Facebook.
Audience: Almost every internet user today, at least in the English speaking world, is on Facebook. So, if the audience is here, so should you be.
Timeliness: Any message that you have, from an offer to an announcement or a Press Release, the fastest mode of disseminating information on the internet is via social media.
Frequency: You can reach out to your fans anytime of the day, as many number of times and even track how the audience is reacting to the information (likes, shares, comments).
Value for Money: Facebook is perhaps the most economical platform to advertize on. There have been campaigns by marketers where the cost of reaching a person has been below one rupee!
Filtering: Facebook gives you the flexibility of choosing your audience down to the personal interests of people and hence your money spent on each click or impression has better chances of giving you ROI
Insights:The ease with which you can manage and control your marketing activities on Facebook should be enough to set shop on this social network. Every single post, Ad or Offer on Facebook gives you instant access to data like number of people reached, how many clicked, how many claimed, where are these people from, which language do they speak!
Viralty: In traditional marketing, you reach a person and your message dies there. On Facebook, a single “Like” makes your message reach out to additional 150 people who are connected with the person who “Liked” your message. The power of viral further brings down the cost of a marketing campaign.
